- apurv's- Sorted Newsletter
- Posts
- Stop Blaming Your Ads—Here’s Why People Aren’t Buying From You
Stop Blaming Your Ads—Here’s Why People Aren’t Buying From You
Let me ask you something—what are you doing to sell your product?
Are you actively creating reasons for your audience to buy, or are you relying solely on your ads agency or marketing team to work some magic?
Sure, digital ads can bring a lot of traffic to your website.
But what happens once they get there? What’s your plan to convert them?
This is where a lot of businesses slip up.
They think that just having a good website and running ads is enough to drive sales.
But the truth is, it’s not. If you’re not giving people a solid reason to buy right now, they won’t. It’s as simple as that.
Think about it—why would anyone choose your brand over others?
What makes them hit that “buy” button? It could be anything: a sense of exclusivity, a limited-time offer, a site-wide discount, or even targeted deals for specific customer segments.
Maybe it’s a new product or a fresh category launch. But whatever it is, it needs to be loud and clear.
If you’re not creating this kind of urgency or excitement, your audience probably doesn’t even know (or care) that you’ve uploaded new styles or added new features to your site.
And when that happens, it’s easy to point fingers at your performance marketing team, but that’s not entirely fair.
They can run campaigns and bring traffic all day long, but if there’s no compelling reason for people to buy, the chances of success are slim.
Here’s a real-world example: You may have an ads team working to bring people in the door, but imagine that’s all they do—just usher people in.
Without creating a reason to act, all you’ve got is foot traffic, not sales.
This is why businesses that don’t build this reasoning into their strategy often struggle to scale.
So, before you get frustrated with underwhelming results, take a step back.
What are you offering beyond just another product on a website? Have you given people a reason to act now?
I am giving you a secret list of 26 reasons a D2C brand can create and 26 reasons a B2B brand can create for people to ‘buy now’.
When I work with businesses, one of the first things we look at is exactly this—how to create reasons for people to shop as part of a broader performance marketing strategy.
This checklist is free today, it will not be free once I launch my private community and make it exclusively available for community members.
But that’s a topic for another day. For now, think about how you can take control of this yourself.
So, what’s your reason for people to buy today?
On the other note, we are inching closer to the community launch (date to be announced in the coming week).
Priceless content is waiting for you on the other side from Book reviews, Book notes, Audio podcasts, Challenges, Community catchups, Free/heavily discounted courses, marketing frameworks, templates, Newsletters and much more.
Be the first one to know when my private community goes LIVE from here.
Cheers,
Apurv