Top 14 AI tools for marketers.

Read time - 4 minutes

AI Adoption is growing with every passing day and if you are still sitting on the sidelines thinking AI will not impact your life anytime soon, you may be living in an illusion.

I remember back in 2014 when e-commerce was just picking up in India, many people felt the same way and became a victim of being late adopters.

Upskilling and using AI to better your productivity and quality of delivery will be critical and I will continue to push you to start doing that today if not already.

Since last year, I have been following AI very closely.

A lot of smart marketers are already using AI to become better professionals and the ones who continue to explore the capabilities of AI in standalone and integrated processes of their organisations will continue to rise.

In order to become a better professional using AI, you are required to know the top tools in the market and what can these tools achieve for you.

That is exactly what I am covering in today’s newsletter.

Know these AI tools, study them, use them and observe the changes in the pace and quality of your work.

Note, none of these tools are sponsored. And I have used these tools first-hand to give you a realistic view of them.

Quicklines.ai

If you send out cold emails to your prospects, this is potentially one of the most useful tools you will use.

The tool writes personalised opening lines for your cold emails, increasing your chances of getting a response back.

This is how it works:

a) You make a list of prospects in Google sheet along with their LinkedIn links

b) Upload the CSV to Quicklines.ai

c) Quicklines will read through the LinkedIn profiles of users and will give you an easily downloadable CSV file against each prospect with a personalised opening line.

For ex., If your prospect has mentioned that they recently got promoted, Quicklines.ai will start the email congratulating them. And you can do this for all your prospects in one go.

SEO.ai

It is one of the best tools available in the market to write long-form SEO content.

You can choose the keywords, semantic keywords, intent you want your SEO content to have, the target audience you want your content to reach, tone of voice and the type of content (blog post, one liner etc.)

However as I have always mentioned, for SEO, you may still have to alter your content a bit for more personalisation and brand narrative.

Use this tool to ideate and create the base content, mix it with your brand, product positioning, following the narrative you want to carry and then use it on your website for SEO.

Midjourney.com

One of the most innovative ai tools out there.

Great for creative folks.

The best thing about this tool is how easy it is to use.

You can use the Midjourney bot to generate stunning images from simple text prompts in seconds. Work directly in Discord. No specialized hardware or software is required to use this tool.

Heygen.com

No camera? No crew? No problem.

Heygen helps you create videos from a simple text prompt in different accents, languages and models.

You just need to choose the avatar, choose the script and submit it to generate videos.

Videos look extremely real and there are various customisations available to make it look closer to your brand guidelines.

Fireflies.ai

‘Please send the MoM of the meeting’.

How often have you said this after every meeting? Almost twice a day or more.

Fireflies does this job for you.

Once you create an account on fireflies, its smart ai is part of your Google meeting with you and records the entire meeting in text format.

Once your Google Meet gets over, it sends you an MoM directly to your inbox.

It doesn’t stop here, if there is a need to fix up a follow-up meeting, it will block the same in your calendar.

Quillbot.com

If you ever wanted a paraphrasing, grammar checker, plagiarism checker, a co-writer, summarizer, citation generator and translator, all packed under one tool, then Quillbot is for you.

You can also add it as an extension on Chrome if you do the above-mentioned frequently.

Quickchat.ai

This tool is powered by Open AI, the same organisation that owns ChatGPT. This tool builds AI assistants that can talk like humans.

The best-used case of this tool is Live chat on your website.

The tool uses GPT models and can also be trained to understand your internal data in order to give proper responses to questions in the chat.

Organisations are also using it to automate HR and customer support processes.

For marketers, it can be a good tool to integrate human-like chat functionality on websites and apps.

Visualeyes.design

This tool is a boon for UX designers, product managers and digital marketers.

It basically helps website owners to understand which part of the screen people could pay more attention to and how to fix it.

VisualEyes simulates eye-tracking studies and preference tests with a 93% accurate predictive technology.

Qatalog.com

This is one of the most innovative AI tools that I have seen. Solves the real problem for corporates and startups.

It is like Google but for your company.

Qatalog is basically a knowledge intelligence tool which gathers all your enterprise knowledge, understands it and shares responses in the form of real-time and accurate results.

For example, you can ask the tool to find out all your Annual reports for the last 10 years and it will fetch all the annual reports from different sources like Microsoft Outlook, google sheet, dropbox etc.

The tool is powered by action query which keeps all your enterprise data safe without the need of indexing them.

Scale.com

Very few advanced enterprises are using generative AI to use models like GPT and their own enterprise data to create unique business-specific models.

The ones which are, use tools like scale.com.

Imagine something like this:

The knowledge of GPT (yes, the same GPT model that powers ChatGPT) + The knowledge of your own internal customer behaviour, browsing and purchase data combined together to make a chatbot or any other output model.

Here GPT or any other model is provided by Scale.com and they also provide the option of using enterprise data to form a Powershell output response tool.

Descript.com

This is potentially the best tool available right now for quick video and podcast editing.

Gives a host of options to creators like removing unnecessary aas and umms in voice, clearing the audio, cancelling the background noise with the help of smart AI, generating quick captions, recording from the camera and screen recording at the same time, and transcription all of this is done under one tool- Descript.'

I used it for the first time to generate captions and to record from my laptop camera and screen record both at the same time. Works effortlessly well.

Lovo.ai

Have you ever noticed some videos have extremely good voice-overs? They are intriguing, they sound realistic and add a flavour to the video.

You can choose from a ton of voice-over options from lovo.ai.

The tools specialise in providing voice-overs and options range from professional voice-overs for corporate presentations or customer support to voice-overs for kid’s videos.

Originality.ai

How to catch if a piece of content is written by AI and not human? - using Originality.ai.

Imagine you pay ₹2/word or more to your content writer to write original, SEO-optimised content that also follows your brand salience and you get unsatisfactory results and your agency or content writer is using AI to generate the content without any changes to it.

Is there a way by which you can catch it?

Yes- with the help of originality.ai

This basically also gives you control over when AI-generated content should be used.

Sheetai.app

If you spend much time of your day on Google Sheets to collate the data, segregate it and use it on day to day basis then this tool could be useful for you.

It is like using the power of GPT on Google Sheets directly.

For example, if you run an e-commerce fashion store and you have the product name, colour, and fabric details under 3 different cells & now you want to write a product description using the information in these different 3 cells, then you can do that with sheetai.app to do this.

Sheetai.app can be used to get responses straight from GPT models into your Google sheet.

It is an extension that you can download from the Google Workspace marketplace.

That’s it for today, folks!

I hope you use some of these tools to become a better version of the marketer you already are.

Also, I am working hard to finish the e-book on Breaking Down Marketing- a collection of my top 25 newsletters by the 15th of Aug.

The good news is that the Nas.io team reached out to me to help launch the e-book on their platform and if all goes well, we will be listing the e-book on their platform for you to buy.

One of many associations with them.

Also, I will give a flat 50% off to 20 lucky people who join the waitlist for the book.

If you wish to stay updated about the progress of the book and want to be the 1 out of 20 to get 50% off on the day of the launch, join the waitlist from here: Join the waitlist for Breaking Down Marketing e-book.

Also, let me know what is your mood:

Cheers,

Apurv