My top 3 whatsapp templates to boost sales.

My top 3 favourite WhatsApp templates to boost conversions this month are:

1. Multi Button template

2. Limited-time offer template

3. Carousel Template

If you use WhatsApp business API from any of the tools like Clevertap, Webengage, etc., you can use these templates right on the platform when creating a new campaign.

What Are These Templates and What Can You Do with Them?

1. Multi-button template

Overview

Businesses can now create messages with up to 10 buttons using the WhatsApp Business API. This feature helps brands craft interactive and personalized conversations.

Multi-Button Templates Components

• Header: Optional, supports text, image, video, document, and locations.

• Body: Mandatory, supports up to 1024 characters.

• Footer: Optional, supports up to 60 characters.

• Buttons: Optional, supports up to 10 buttons, including copy code, visit website, call phone, and quick reply buttons.

Key Benefits

• Flexible Messaging: Multi-button templates allow for rich content with optional headers, detailed bodies, and concise footers.

• Diverse Button Types: Up to 10 buttons per message, enabling various CTAs like coupon distribution, website visits, phone calls, and quick replies.

• Enhanced Engagement: Interactive messages drive user interaction, streamline support, and boost conversion rates.

Limitations

• The copy coupon button isn't supported on WhatsApp web.

• Coupon codes are limited to 15 characters.

• Copy code button text can't be customized.

• Only one copy code button per template.

Use Cases

• E-Commerce: Flash sale coupons, product catalog links, and abandoned cart recovery.

• Fintech: Quick replies for ROI calculators and capturing user inputs.

• OTT: Genre preferences, subscription management.

• Food Delivery: Order management and customer profile enrichment.

• Gaming: Tournament registration, leaderboard views, and rewards claims.

2. Limited Time Offer (LTO) Templates

LTO templates showcase expiration dates and countdown timers, making it easy to communicate time-bound offers.

Components

• Headers: Introductory information or branding with image/video headers.

• Offer Title: Attention-grabbing, limited to 16 characters.

• Expiration Timer: Optional, adds urgency.

• Body: Provides offer details, up to 1024 characters.

• Footer: Not supported with LTO components.

Key Benefits

• Urgency: Countdown timers and clear expiration dates drive engagement.

• Concise Messaging: Streamlined communication optimizes conversion rates.

Limitations

• Only supported for MARKETING templates.

• Footers and text/document/location headers are not supported.

• Not visible on WhatsApp web or desktop.

Use Cases

• E-Commerce: Flash sales, exclusive discounts.

• Fintech: Promotional interest rates, referral bonuses.

• OTT: Exclusive content access, special event promotions.

• Food Delivery: Flash promos, limited menu options.

• Gaming: Limited-time events, in-game purchase deals.

3. Carousel Templates

Carousel templates enable businesses to create engaging messages with up to 10 dynamic cards.

Components

• Message Bubble: Up to 1024 characters for detailed information.

• Carousel Cards: Up to 10 cards with consistent media types.

  • Card Header: Images or videos.

  • Card Body: Up to 160 characters.

  • Card Buttons: Up to two buttons per card.

Key Benefits

• Actionable Content: Buttons guide users to desired actions.

• Visual Appeal: Images and videos enhance product presentation.

Use Cases

• E-Commerce: New arrivals, best sellers, gifting ideas.

• Fintech: Investment product comparisons.

• OTT: Upcoming content showcases.

• Food Delivery: Trending dishes, meal combos.

• Gaming: Upcoming events, virtual goods.

The future of conversational messaging is bright, becoming more interactive and personalized.

By embracing these innovative templates, brands can lead the way in using WhatsApp to boost customer engagement and satisfaction.

Start by experimenting to find the best scenarios for their use.

This approach will help you create personalized and visually compelling experiences that truly connect with your users.

As WhatsApp evolves, we can look forward to even more sophisticated features to enhance conversational marketing strategies.

And if you need my team’s help in getting the reporting, segmentation, and retention marketing in place for your business, reach out to us here.

To learn more about performance marketing, retention marketing and customer lifetime value, take up the Dream Performance Marketing Masterclass on demand masterclass from here

Cheers,

Apurv