AI tools for SEO content? You maybe at risk to loose organic traffic here.

Should you use AI tools to write SEO content for your website?

Let’s go back to the basics, why write SEO optimised in the first place?

Because Google bot understands the equity a page holds with the help of SEO-optimised content on the first page.

And this content has to be unique and should be detailed enough to solve users’ problems. Only then your webpage stands a chance to rank for relevant searches. (There are other factors too that Google considers before ranking a page however content is one of the most important factors).

The challenge with AI tools like ChatGPT or any other AI-led content generation tool is that they use already existing information available on the internet to form a response to your questions.

What AI-led SEO content doesn’t have?

• Your brand’s body language

• Your brand’s tonality

• Your product‘s uniqueness

In fact, the overall uniqueness, and creativity of the content can also be a question if you use AI to write SEO-optimised content.

Can Google detect AI content?

Since Google allows AI content, that must mean they can detect it pretty easily – right?

Correct: Google has become increasingly adept at detecting AI content.

It uses a variety of techniques to identify and flag machine-generated content, including natural language processing (NLP) algorithms that analyze the text for patterns and syntax that are common in computer-generated writing.

Google also looks for certain words or phrases that are often used by AI systems, such as “according to research” or “data suggests.”

Additionally, it can detect when the same sentence structure is repeated multiple times throughout an article (red flag 🚩).

What Are the Risks of Publishing Unedited AI Content?

There are major risks involved if you attempt to publish unedited AI output.

AI-generated content is easy for Google to detect.

How does it do it? By analyzing the text for unnatural patterns, such as excessive use of certain words or phrases.

For example, if too many keywords or repeat sentences appear too often in your content, this could trigger red flags with Google’s algorithm and lead to penalties.

On top of that, artificial intelligence systems lack creativity and originality.

For instance, the unedited output may be lacking natural transitions between sentences and paragraphs, sound generic, or have a robotic feel that’s easily identified by any smart human.

To make up for that, many AI tools use templates or specific language patterns to make the text sound more natural.

But Google can quickly identify these patterns through analysis of multiple pieces of content.

Additionally, if you’re using automated tools like spinners or rewriters on existing articles without adding any new information or insights of your own, then this could be seen as plagiarism. (Strike two from Google. Cue penalty. ❌)

Another risk associated with using AI content creation for SEO purposes is that the value will be missing for readers who visit your website looking for useful information about a particular topic.

Instead, they’ll find a mountain of robotic mumbo-jumbo, easily discernible because humans are intuitive about language. We can tell if an unaided robot wrote your copy!

So, folks, it is a great idea to use AI to generate content ideas, however, it will not work in your favour if you use AI to generate SEO-optimised content via any AI tool.

In my experience I do not recommend it for a simple reason- you or your team will invest time and energy in writing SEO content and it will be disappointing and frustrating for you if that content doesn’t get you traffic.

You may start losing confidence in the equity that SEO could add to your business.

Let’s keep writing content for humans, and Google will reward the websites built to solve human problems to the core in the long run.

That’s it for today!

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Cheers,

Apurv