Auction insights has many hidden stories to tell about your Google ads account. How many of these stories have you unravelled?
Move beyond your regular Page views, bounce rate data in analytics. Looking at user behaviour data more closely will unravel a gold mine for your business.
Building a digital-first business will always be a challenge for businesses that have one-dimensional approach. Here are top 3 recommendations from my experience of dealing with such businesses.
Performance marketing today involves 4 key steps: Building the synergy of marketing disciplines, Structuring the team for success, mindset and strategy diversification and building an analytics culture.
CAC is the single North Star metric for most of the businesses. Including businesses built on digital.
Until 3 years back, it was audience first and creative second approach. Now it's flipped. Create specific ads and let platforms like Facebook and Google figure out the best mix.
A website's authority is the MOAT you create. No competition can take it away from you and you will always be Google's favourite.
Building a product for a segment that has consistent needs, that you can take your small product to, solve a problem that’s important enough for them & do it over and over again.
Studying competition in silos doesn't lead to any tangible outcomes. It needs to be a structured study with clear actionable.
You do not have to choose between Programmatic and Regular SEO. You have to balance.
Hurried decision making is usually the biggest mistake businesses make in my experience.
Personalisation begins with Segmentation- Key to high CLTV. Still a few businesses focus on creating data segments that can lead to high levle of personalisation and thereafter sales
