How Brand Building and Performance Marketing can work together?

10 Game changing digital marketing formulas

Digital marketing is more than the metrics you see on your Google and Facebook dashboards. As a marketer you have to combine those numbers with your business to become an efficient professional.

Digital marketing roadmap for a new brand.

Building a fundamentally strong business will never go out of fashion. Once you identify your product market fit, follow this 5 stage roadmap to capture the market from digital mediums.

Will Threads weave a new story for Meta?

Threads has got the initial thrust of signups and Zuck was delighted as a kid. But there is more to the success of an app than just signups.

AI-powered Marketing: How to ace your marketing career.

AI runs much deeper than ChatGPT prompts. Do not get carried away from what you see on social. AI will not change what your customer needs are and you as a marketer you have connect your products/services with those needs. AI can enhance the process but cannot and should not be the core of your business.

Tech-stack to spy on competition.

AI driven Performance marketing. Be an early bird.

Google or meta ads? Which is better for a new brand?

AI tools for SEO content? You maybe at risk to loose organic traffic here.

Does digital have to be disruptive?

Role of blockchain in marketing

₹ 1 trillion industry: Indian advertising