apurv's- Sorted Newsletter

Are you part of one of these business? Green flag!

5 things successful businesses get right about performance marketing.

Nov 19, 2023

Analogy of rounded roles in Cricket and Marketing.

Clarity of roles, working in partnerships and celebrating small wins are the three strong takeaways from this cricketing season for marketing professionals and leaders.

apurv singh

Nov 12, 2023

Summing up Zero-party & First-party data.

This is the future of performance marketing. If you do not learn the new rules of the game. The game will be over for you very soon.

apurv singh

Oct 29, 2023

How to build a rock-solid website from scratch.

Your website is your destination to get business. If this is not built well and strong, it will reflect on your business sooner than you know.

apurv singh

Oct 08, 2023

Festive toolkit checklist

Quick points to consider when you plan your festive campaign this year.

apurv singh

Oct 01, 2023

How to marry promotions with performance marketing.

This is what creates peaks for your business. Never underestimate the power of reasoning that helps your audience to shop right now.

apurv singh

Sep 24, 2023

What is Google's latest stand on AI generated content?

Google has put an end to the discussion and dilemma of whether it prefers AI-generated content with Gary's latest revelation. Here is what you need to do today.

apurv singh

Sep 10, 2023

One skill that will dominate marketing in future.

No the skill is not SEO or performance marketing. It is a skill that is much harder to develop. Read on to know more.

apurv singh

Aug 27, 2023

How to decide the budget for Performance marketing?

Is there a right answer to this question? Or there is a phased approach that brands need to take to arrive at an answer to this question? Read as I share my experience of discovering the undiscovered quest of finding the right budget for performance marketing.

apurv singh

Aug 20, 2023

What is demand generation ad on Google?

This is Google's response to Meta ads. All the features that you will find in demand generation ads come from one or the other Meta ads functionality with a layer of AI.

apurv singh

Aug 13, 2023

9-step framework for performance marketing

Performance marketing begins much before dashboard ad setup. It begins with asking right questions and setting the right expectations.

apurv singh

Aug 06, 2023

Top 14 AI tools for marketers.

Ideating, writing, recording, editing, creating, designing, are some of the most critical tasks of a marketer and the most special marketers are already using AI to do these tasks better.

apurv singh

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